As you probably know, I am indefatigably devoted to objective analysis based on measurable criteria. Around my local pub, I’m known as “Indefatigably Devoted to Objective Analysis Based on Measurable Criteria Guy.” And while I admire Wired.com’s similar devotion when...

Tons of iPads are currently being assembled in a secret underground Taiwanese bunker accessible only by helipad or telepad, and the general reaction of people on the web is strident, viciously defended indifference. Nonetheless, there’s no real doubt that Steve Jobs will sell an iPad...

(Editor’s note: Lore Sjöberg’s Alt Text column now runs every week. Look for Sjöberg’s humorous insights into geek culture every Friday on Wired.com.) One thing I’ve learned from my years on the web is that people really care. Mostly they care about completely...